~By Anu. I've been meaning to blog about this for ages. Talk about a color-obsessed nation! This ad for 'Fair & Lovely' cream says it all. The goal of every Indian woman is to get whiter. As the ad suggests, with the cream, you'll go from wheatish to pale Gori in no time. The market is so lucrative, there's now 'Fair & Handsome' for men.
And lest you dismiss this as harmless vanity, here's a story that's been making the rounds. The Times of India reported last week that two black cheerleaders from London -- Ellesha Newton and Sherinne Anderson -- were asked to sit out the April 19th match between Mohali and Chennai. The girls claim they were told by Wizcraft, the event management company hired by the Mohali team franchise, that it was because of the color of their skin.
"The two girls were reported seen sobbing outside the grounds," reports the paper. Ah, but wait. it's not racism, apparently.